Nearly 70% of all online activities begin with a search engine. If your site doesn’t appear at the top of a search, consumers might not find you online. In fact, 75% don’t bother checking the second page of results.
With search engine optimization (SEO), you can improve your rankings to reach more customers online. Understanding SEO can feel time-consuming, though. Instead, consider hiring a small business SEO agency this year.
Not sure who to hire? Read on to discover how to find experts with this SEO agency guide today!
Look for Experience
Before hiring a small business SEO agency, determine how long the agency has run and operated. A long-established business is less likely to experience operational issues. Chances are, they have an efficient process in place for helping clients, too.
Make sure the team has well-rounded SEO experience and expertise as well.
For example, the team should remain up-to-date with trends like Core Web Vitals, featured snippets, and voice searches. If they’re unaware of these SEO trends, your rankings might drop.
Take the time to read client reviews for each SEO agency on your list. Look for an agency that’s won the respect of its clients over the years.
You can find reviews on the agency’s Google Business and BBB listing.
If the agency doesn’t have a Google Business profile, they’re prioritizing local SEO.
Explore Their Services
Ask the agency about the different SEO services they offer, too. They should cover:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
For example, the company might offer guest blogging and link-building services as part of an off-page SEO package. Technical SEO involves updating your website’s backend.
Make sure they have a keen understanding of what SEO entails, too. Start with the basics, like “what is SEO?” If they struggle to understand their own services, keep looking.
Ask how they’ll ensure Google’s bots crawl and index your content, too. What is crawling in SEO? Learn more about the process before interviewing an SEO agency.
Check Case Studies
Ask the SEO agency about the clients they’ve helped over the years. How did they ensure the client’s success? Ask to see case studies as proof of their efforts.
Case studies can help you determine if the agency is capable of accomplishing your SEO marketing goals.
Ask at least three different agencies for an itemized list of their services. Don’t choose the cheapest agency you find, though. Instead, review your notes.
Find an experienced team that suits your budget before making your decision.
Boost Your Rankings: Find the Best Small Business SEO Agency Today
Finding a small business SEO agency shouldn’t feel stressful. Instead, use these easy tips to streamline your search. With these SEO tips, you can find a qualified team for the job.
They’ll boost your organic rankings, helping you reach more clients online than ever before.
Searching for more tips? You’re on the right blog.
Check out our latest articles for more advice today.